Boost Your Brand Blog

Case study: Revitalising Pet Doors Australia with a fresh brand & E-Commerce

Written by Tom Neivandt | Jul 5, 2024 4:07:14 AM

About

Client: Pet Doors Australia

Client’s Industry: Pet Products

Client’s Product/Service: Pet Doors Australia offer a wide range of premium dog doors, cat doors, and custom pet doors. Their collection also includes timber doors, glass pet doors, Perspex pet doors and doors for brick and weatherboard homes.


Background
Pet Doors Australia, a trusted supplier of high-quality pet doors for over 30 years, sought to modernise their brand and enhance their eCommerce platform under new ownership.

The Opportunity
Prior to engaging Boost Your Brand, Pet Doors Australia had multiple systems for postage, accounting and other operations which did not communicate with each other. Their goal was to integrate existing business systems with a new website to create a seamless visitor experience while maintaining operational efficiency.

In approaching a brand refresh, it was also important for Pet Doors Australia to convey the premium standard of their products and the nationwide availability of their doors across Australia.

Our Solution
We partnered with Pet Doors Australia to deliver a comprehensive rebranding and eCommerce enhancement. We saw that they could improve the user experience by consolidating their tools and data into an all-in-one solution to improve the customer experience on the website.

  • eCommerce Website: We built a responsive website that integrates seamlessly with their backend systems, such as Australia Post and their accounting platform to streamline operations and improve user experience.
  • Brand Refresh: We developed new branding, including a new logo and colour palette to modernise the brand and reflect their commitment to quality.
  • SEO Optimisation: Our team optimised the website to increase its visibility across Australia, making it easier for customers to find and purchase their products.