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Case study: Transforming Local HVAC & Electrical Services with a Modern Digital Strategy

Written by Tom Neivandt | Jul 8, 2024 3:23:30 AM

About
Client: GT HVAC & Electrical

Client’s Industry: Heating, Ventilation and Air Conditioning (HVAC)

Client’s Product/Service: HVAC and electrical services for commercial and residential projects. Includes Building Compliance, Asset Management, Thermal Imaging.

Background
GT HVAC & Electrical, a respected provider of heating, ventilation, air conditioning and electrical services in Metropolitan Melbourne and the Mornington Peninsula, aimed to enhance their digital presence. They sought to strengthen their focus on commercial services while maintaining their strong local identity.

The Opportunity
GT HVAC & Electrical had a clear mandate to increase leads and enquiries and attract new clients. They wanted to directly translate initial interest into measurable actions such as inbound enquiries or requests for quotes.

Our Solution
We collaborated with GT HVAC & Electrical to develop a comprehensive digital strategy that aligned with their goals.

  • Website Redesign: We created a modern, intuitive website that effectively showcases their diverse services and expertise, enhancing user experience and engagement.
  • Search Engine Optimisation (SEO) Strategy: We implemented local SEO practices to boost visibility in search engine results, focusing on key regions such as Melbourne, Mornington Peninsula, and the Yarra Valley.
  • Google Ads Campaign: Our targeted ads aimed to drive traffic to their website and increase enquiries from both residential and commercial clients.