How our Ecommerce package created one months worth of sales in 24 hrs

Best month ever in online sales for Raslarr Engineering! 

Client: Raslarr Engineering

Client’s Industry: Ecommerce – 4×4 Accessories and modifications

Client’s Product/Service: Bull bars, rear bars, wheel carriers, bash plates, ute conversions, rock sliders, and premium aftermarket parts for off‑road vehicles

How our Ecommerce package created one months worth of sales in 24 hrs

Client Overview

Raslarr Engineering specialises in manufacturing 4×4 accessories, bull bars, rear bars, rock sliders, bash plates and more. They approached Boost Your Brand to boost their E-commerce performance - But they didn’t just want growth, they wanted breakthrough results!

The Challenge

While Raslarr have a quality product and awesome brand credibility in the off-road community, their E-commerce engine wasn't breaking records. Site traffic was decent, but Rob Paterson wanted a serious lift in conversions and ads efficiency. 

Our Strategy

We activated our proven E-commerce Growth Package - A multichannel, conversion-first approach:

• Google Shopping Ads: We created a direct connection feed with their Shopify store and advertised these products within Google Shopping / Merchant.

• Meta Ads: Focusing on Raslarr’s best‑selling bull bars and accessories, we created a direct connection feed with their Shopify store to set up a Facebook Shop and Instagram Shop. We advertised their products in a multi-ad campaign which focused on broad audiences at 'Top Of Funnel' level, as well retargeting ads to focus on 'Middle Of Funnel' and 'Bottom Of Funnel' levels.

• Social media content / posts: Raslarr Engineering already have a strong social media following, so what better way to drive sales than to utilise this strong asset. We created numerous social media posts and animated videos to advertise the special we were running in June.

• SEO‑driven content targeting high‑intent, long‑tail searches like “Raslarr bull bar” and “Ford Ranger bull bar”. Our proven SEO strategies have grown the 'impressions' and 'clicks' for both raslarr.com.au and their Google Business Profile (GBP).

• Conversion rate optimisation via clearer site navigation, trust signals, strong CTAs and simplified checkout. We've improved the user experience for desktop consumers and mobile consumers. Consumers can have a very different experience depending on which device / platform they're using.

• Email marketing: This can be one of the highest ROI's in the Digital Marketing space. Advertising your products to your existing database, means no more Cost Per Acquisition (CPA) to find the consumer. Because they've previously enquired with your business or product, we can be sure they're the right consumer for your business. We created regular EDM's to advertise the products to Raslarr's existing database.
• Abandoned Cart / checkout: Setting up this feature is a quick & easy win for most businesses. For Raslarr, this technique generated thousands of $'s throughout the month of June.

• Real‑time analytics and reporting, enabling quick scaling of winning ads and audiences.

Results

Within just one month, Raslarr Engineering saw:

✅ A full month’s worth of sales made in just 48 hours!
✅ Highest-ever month in online revenue
✅ Cost-per-sale drop significantly across Meta and Google Ads
✅ Organic search visibility surge for key products like “Raslarr bull bar”
✅ Paid ads scaled more efficiently using real-time data

Key Takeaways

When a trusted 4×4 brand invests in a conversion-focused E-commerce strategy and targeted SEO with Boost Your Brand, the results can be game changing. Raslarr Engineering turned an average month’s worth of sales into a record breaking result by trusting Boost Your Brand to do what they do best....drive online sales!

“One month’s revenue in 48 hours – and our best month in online sales, ever.”