About
Client: Unleash Plumbing
Client’s Industry: Plumbing Services
Client’s Product/Service: Roofing services for residential and commercial properties. This includes roof guttering, cladding, and roof repairs.
Background
Unleash Plumbing, a provider of plumbing services in Melbourne and the Yarra Valley, aimed to increase their visibility and engagement with potential clients. Having completed a website redevelopment before approaching us, they sought to maximise their new website’s visibility in search engines and on social media.
The Opportunity
Though their new website provided an excellent foundation for growth, we recognised the potential to substantially increase its visibility. We wanted to improve their digital footprint and connect more with the local community through social media.
Our Solution
We determined that a key deliverable of enhancing their online presence was to ensure appropriate Google indexing of their new website. Indexing is like a giant library catalogue for the internet. It’s important because Google reads and collects data from a website site and stores this information, and it determines whether a website can be found when people search on Google.
To leverage their new website, we implemented a strategic plan focusing on Search Engine Optimisation (SEO) and social media: