Case study: Yarra Valley Septics - Big results on coffee sized budget

Big Results on a coffee sized budget - Facebook / Instagram (Meta) Ads

Client: Yarra Valley Septics

Client’s Industry: Septic systems and liquid waste removal

Client’s Product/Service: Septic tank cleaning, grease trap cleaning, liquid waste removal.

Driving High Quality Leads for Yarra Valley Septics with Meta Ads

Client Overview
Yarra Valley Septics, a trusted provider of septic tank services in Victoria, engaged us to advance their lead generation and grow their business. With a strong reputation among residential and commercial clients, they sought a cost-effective strategy to maintain high lead quality while scaling operations.

The Challenge
Operating in a competitive market, Yarra Valley Septics faced the challenge of generating a steady flow of leads while keeping their Meta budget modest. They needed a campaign that would maximise their return on investment without sacrificing engagement or conversion rates.

Our Strategy
To meet these goals, we developed a focused and data-driven Meta (Facebook and Instagram) Ads campaign. Key elements included:

• Precise audience targeting: We zeroed in on homeowners and businesses in Yarra Valley Septics’ service area, ensuring their ads reached the right people at the right time
• Creative A/B/C testing: Multiple ad variations were tested to identify the most effective combinations of messaging, visuals, and calls-to-action
• Focus on direct messaging: Ads were optimised to encourage direct messages, resulting in more genuine and actionable enquiries
• Performance Monitoring: Regular analysis allowed us to detect when ads began to plateau, enabling us to refresh the creative assets before ad fatigue set in

Results
The campaign delivered exceptional results, demonstrating the power of a strategic approach:

• Lead generation: Over 60 high-quality leads in just one month
• Engagement: The ads generated more than 2,000 clicks and reached over 150,000 impressions, maintaining a strong local presence
• Conversion success: An impressive 25–30% of leads converted into paying customers
• Direct messages: A high number of enquiries came through direct messages, reflecting the strength of audience engagement
• Email open rates: Follow-up emails achieved near-perfect open rates, far exceeding the industry average of 20%

These results were achieved with a modest advertising budget equivalent to a daily coffee run for the team, highlighting the efficiency of the campaign.

Key Takeaways
This campaign demonstrates how a focused, data-driven approach can deliver outstanding ROI – even with a modest ad budget. By combining precise targeting, rigorous testing, and proactive management, we helped Yarra Valley Septics generate quality leads and drive valuable business growth.

If your business is looking to achieve similar results, let’s talk. Contact us today to learn more.