What are Google Ads? How do I get my business to the top of Google searches?
by Tom Neivandt | Feb 26, 2023
What are Google Ads?
We can break Google Ads down into 4 different categories across the Google platform:
- Google Search Ads, or Search Engine Results Page (SERP)
- Google display ads
- Google shopping ads
- YouTube ads
Google Search Ads:
This is the Google Ad that most people will be familiar with. Paid ads are given priority ranking above organic search results.
Google Display Ads:
These ads display on the Google Display Network. They will show predominantly as product images that are intended to stop the user from scrolling.
Google Shopping Ads:
These ads appear in both the Google search results page and the shopping tab. This is usually a tangible product listed on an e-commerce site. For example, if a search user types in 'office chair' on Google, a series of office chairs will appear with pricing and will be available to purchase.
YouTube Ads:
Did you know that Google owns YouTube? Therefore YouTube ads are created using the same Google login.
One of the key advantages of YouTube Ads is that you're reaching a different audience / demographic compared to Google Ads, Facebook and Instagram. It’s quite common that someone will watch lots of YouTube videos on a daily basis, but they aren’t active on social media and they might not be googling for your specific service.
YouTube has approximately 122 million users every day! That’s a significant audience to be putting your brand in front of. Audiences in specific geographic locations can still be targeted, the same as Google SERP.
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How do you get your business to the top of Google search results?
Ultimately, to get the best result, you’ll want to employ a digital marketer to get your business to the top of Google Search Engine Results Page. They can assist with both organic and paid optimisation to get more clicks to your website or landing page. A digital marketing consultant will look at your website's overall health such as SEO, reviews, load speed and many other factors to optimise your search opportunities.
What are some of the best organic (free) ways to get your business on the Google home page?
- Create a Blog with relevant content
- More web pages with relevant content
- Ensure your meta data has keywords, and is relevant
- Rename your images to include your business title and keywords that are relevant to a Google search
- Ensure your images aren’t too big, so that your website loads as quickly as possible
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