What is digital marketing?

What is digital marketing?

Overall, digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time...online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

What is digital marketing? Boost Your Brand Melbourne Australia explain in more detail
There are a few major benefits of digital marketing. We explain digital marketing in more detail

There are a few major benefits of digital marketing: 

  1. You can focus your efforts on only the prospects most likely to purchase your product or service.

  2. It's more cost-effective than outbound marketing methods.

  3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

  4. Digital marketing is measurable.

  5. It’s easier to adapt and change a digital marketing strategy.

  6. Digital marketing can improve your conversion rate and the quality of your leads.

  7. You can engage audiences at every stage with digital marketing.

What is online digital marketing boostyourbrand.au Boost your brand in 2022 and 2023

Why is digital marketing so important?

Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.

From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses

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What are the different types of digital marketing?
Search Engine Optimization (SEO); Search Engine Marketing (SEM); Content marketing; Social media marketing; Pay Per Click (PPC); Affiliate marketing; Native marketing; Marketing automation; Email marketing; Online PR; Inbound marketing; Sponsored content; Instant message marketing.
Why should I invest in digital marketing?
Digital marketing is vital for your business and brand awareness. Digital marketing is so common that consumers now expect and rely on it as a way to learn about brands. Because digital marketing has so many possibilities, we can get creative and experiment with a variety of digital marketing tactics on a budget that suits you. If you have a product or service you're selling, we'll find a creative method to advertise your product / service and increase your sales or appointments. Let us show you what we can do! If you don't understand digital marketing, you'll be amazed how powerful it can be when done by a professional.
What is the most popular platform to advertise on?
Different platforms can be best for different businesses & projects. Typically, Facebook is the best starting point. Facebook is the platform that the majority of customers understand, and are most comfortable to start their digital marketing campaign on this platform. Once we show you the results, we want to start testing other platforms such as LinkedIn, Google ads, Youtube ads and so on.
Why should I engage a professional company for digital marketing?
Anyone can post on Facebook but it takes experience to understand the best hook to use, which is the best funnel to use, what structure should you follow when writing the copy, how do you target a specific demographic & niche, what do you do when the ad doesn't get engagement, and what does success look like?
Does digital marketing work for all businesses?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say all businesses should implement the same digital marketing strategy. At Boost Your Brand, we use our industry experience to tailor the correct strategy for your business.
What does a digital marketer do?
Digital marketers focus on growing brand equity and developing lead generation through all digital channels, both free and paid. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog. The digital marketer focuses on each channel's KPI's to properly measure performance.
Should I just boost my Facebook post myself?
Anyone can post a photo with some basic copy. We're qualified and experienced in how to get the most engagement out of your boosted ads. Imagine spending $500 on sponsored ads that you've done yourself, and receiving a small amount of engagement and very few leads or sales. We want to get you BIG results, so that your ROI is far greater.