Your 2026 Christmas eCommerce Campaign Starts Now
Australian shoppers don't wait until the week before Christmas to start looking for deals and gifts.
The major eCommerce period stretches across November and December, with opportunities including:
Singles Day – 11 November
Black Friday – 27 November
Cyber Monday – 30 November
Christmas – 25 December
Boxing Day – 26 December
New Year's Eve – 31 December
Black Friday and Cyber Monday have become particularly important to Australian retailers. Australia Post reports that Black Friday online sales grew 9.3% to $8 billion in 2025, while 73% of Australian shoppers wait for sales events before making purchases. Australia Post
The businesses that prepare early have more time to build audiences, develop creative, optimise their websites, prepare email campaigns and get their advertising strategy ready before competition intensifies.
How Boost Your Brand Can Help This Christmas
Don't run a collection of disconnected Christmas ads.
We'll help develop a coordinated digital strategy covering your promotions, campaign timing, audiences, creative, website, advertising and email marketing.
Your Christmas campaign can be planned around Black Friday, Cyber Monday, Christmas delivery deadlines, last-minute shopping, Boxing Day and post-Christmas sales.
Google Ads
Reach Christmas shoppers when they're ready to buy.
We create and optimise Google Search, Shopping and Performance Max campaigns to put your products in front of high-intent customers during the busiest shopping period of the year.
Christmas Google Ads can target:
Gift searches • Product searches • Black Friday • Christmas sales • Shopping campaigns • Remarketing • Boxing Day
Meta Ads
Get your products in front of customers before they start searching.
We create targeted Facebook and Instagram campaigns to build demand, promote Christmas offers and remarket to customers who have already engaged with your business.
From Black Friday to Christmas and Boxing Day, we'll help your brand stay visible when competition is at its highest.
Email Marketing & Klaviyo
Turn your existing customer database into a powerful Christmas sales channel.
We create strategic email campaigns through Klaviyo, Shopify and other platforms to keep your brand in front of customers throughout the festive shopping period.
Christmas is coming → Gift guides → VIP access → Black Friday → Cyber Monday → Delivery cut-off → Last-minute gifts → Boxing Day
Go beyond one Christmas EDM with a complete seasonal email strategy.
Shopify & E Commerce Website Optimisation
More Christmas traffic means more opportunity — if your website is ready to convert.
We optimise Shopify stores with Christmas landing pages, gift collections, promotional banners, product improvements, bundles, upsells and conversion-focused updates.
We can also build dedicated Black Friday, Christmas and Boxing Day landing pages to support your campaigns.
SEO & AI Search Optimisation
Help customers discover your products while they're researching what to buy.
We create seasonal SEO and AI search content including gift guides, buying guides, product comparisons, FAQs and blogs designed to increase your visibility across Google and AI platforms.
Better still, quality content can keep generating visibility long after Christmas.
Social Media & Christmas Creative
Make your Christmas campaign impossible to miss.
We create coordinated Christmas creative across social media, advertising, email and your website — from artwork and Reels to photography, video, ad creative and website banners.
The result is one consistent Christmas campaign across every customer touchpoint.
One Christmas Campaign. Multiple Digital Channels.
Don't Wait Until December
By the time December arrives, your Christmas campaign should already be well underway.
Your creative should be ready.
Your website should be optimised.
Your audiences should be building.
Your emails should be scheduled.
Your advertising should already be generating data.
The earlier we start, the more opportunity we have to build a coordinated campaign rather than rushing everything live at the last minute.
Let's Build Your 2026 Christmas Campaign
Whether you need help with one part of your Christmas campaign or want Boost Your Brand to manage the complete strategy, our team can help.
Google Ads. Meta Ads. Shopify. SEO & AI Search. Email Marketing. Social Media. Creative.
Let's get your business ready for the biggest shopping period of the year.
Book a time with our Co-Director, Tom Neivandt, to discuss your digital marketing requirements
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