SMS Text Message Marketing for Melbourne Businesses
SMS marketing helps businesses send timely, relevant text messages to customers and leads who have chosen to hear from them. It can support appointment reminders, booking follow-ups, product launches, loyalty messages, abandoned-cart reminders, event updates and limited-time offers.
At Boost Your Brand, we set up targeted SMS campaigns and automated workflows through platforms including Mailchimp, Klaviyo and HubSpot. We use segmentation, customer behaviour and campaign reporting to help make each message more relevant—whether your goal is to generate enquiries, support repeat purchases, fill bookings or keep customers informed.
A strong SMS campaign is not a bulk text blast. It starts with a clear audience, a useful reason to message, one clear action and a process for managing consent and opt-outs. This approach gives Melbourne businesses a direct channel that can work alongside email, paid advertising and CRM activity. Our text message marketing solutions help businesses connect with their audience instantly through direct, high-impact communication. Whether you operate a service-based business, an ecommerce store, or a growing brand, we create targeted SMS campaigns, automated messages, and timely promotions designed to cut through the noise and prompt immediate action. By leveraging customer data and performance insights, we optimise every message to increase engagement, boost conversions, and deliver measurable results through SMS marketing.
Supercharge Your Text Message Marketing
We setup your Text Message Marketing — so you don’t have to.
Targeted Campaigns
Reach the right audience at the right time with personalised text message campaigns that drive engagement and conversions.
Automated Workflows
Save time and boost efficiency with automated sequences for welcome texts, abandoned carts, and post-purchase follow-ups.
Performance Analytics
Track every open, click, and conversion to continually optimise your text message strategy for maximum results.
Customer Retention
Turn one-time buyers into loyal customers with tailored content and ongoing text message engagement.
We Take Your Text Message Marketing to the Next Level
We go beyond basic text blasts to deliver strategic, data-driven SMS marketing that gets real results. By combining smart audience segmentation, automation, and clear, compelling messaging, we help increase open rates, drive click-throughs, and generate fast, measurable action. Every campaign is designed to nurture leads, re-engage customers, and support consistent, long-term business growth.
MailChimp Text Message Marketing
Mailchimp Text Message Marketing allows your business to reach customers instantly, directly on their mobile devices. With SMS open rates far exceeding email, text message campaigns are ideal for time-sensitive promotions, reminders, updates, and re-engagement. By integrating SMS into your Mailchimp account, you can manage contacts, automate messages, and track performance from one central platform — ensuring every message is timely, relevant, and compliant.
At Boost Your Brand, we use Mailchimp’s SMS tools strategically, not just for bulk sends. We build segmented lists, automated workflows, and conversion-focused messaging that aligns with your broader marketing goals. Whether you’re driving sales, filling bookings, or keeping customers informed, our SMS campaigns are designed to cut through the noise, prompt immediate action, and deliver measurable results.
At Boost Your Brand, we use Mailchimp’s SMS tools strategically, not just for bulk sends. We build segmented lists, automated workflows, and conversion-focused messaging that aligns with your broader marketing goals. Whether you’re driving sales, filling bookings, or keeping customers informed, our SMS campaigns are designed to cut through the noise, prompt immediate action, and deliver measurable results.
Klaviyo Text Message Marketing
Klaviyo Text Message Marketing gives businesses a powerful way to connect with customers in real time through highly targeted SMS campaigns. By using customer data, behaviour, and purchase history, Klaviyo allows you to send personalised text messages that feel relevant, timely, and action-driven. From abandoned cart reminders and product launches to exclusive offers and updates, SMS helps you reach customers where they’re most likely to engage.
At Boost Your Brand, we use Klaviyo SMS as part of a complete lifecycle marketing strategy. We set up smart segmentation, automated flows, and compliance-ready campaigns that work seamlessly alongside email marketing. The result is text message marketing that drives immediate responses, increases repeat purchases, and strengthens long-term customer relationships — without spamming your audience.
At Boost Your Brand, we use Klaviyo SMS as part of a complete lifecycle marketing strategy. We set up smart segmentation, automated flows, and compliance-ready campaigns that work seamlessly alongside email marketing. The result is text message marketing that drives immediate responses, increases repeat purchases, and strengthens long-term customer relationships — without spamming your audience.
HubSpot Text Message Marketing
HubSpot Text Message Marketing allows businesses to engage leads and customers instantly through personalised, automated SMS campaigns. Integrated directly with HubSpot CRM, SMS messaging enables you to send timely follow-ups, appointment reminders, promotions, and important updates based on real-time customer data and interactions. This creates faster response times, stronger engagement, and more meaningful conversations at every stage of the customer journey.
At Boost Your Brand, we use HubSpot SMS as part of a complete inbound and automation strategy. We configure workflows, segmentation, and reporting so every text message is relevant, compliant, and purpose-driven. Whether you’re nurturing leads, re-engaging dormant contacts, or supporting sales and customer service teams, HubSpot Text Message Marketing helps drive conversions, improve retention, and streamline communication — all from one central platform.
At Boost Your Brand, we use HubSpot SMS as part of a complete inbound and automation strategy. We configure workflows, segmentation, and reporting so every text message is relevant, compliant, and purpose-driven. Whether you’re nurturing leads, re-engaging dormant contacts, or supporting sales and customer service teams, HubSpot Text Message Marketing helps drive conversions, improve retention, and streamline communication — all from one central platform.
Consent, Opt-Outs and SMS Campaign Setup
Commercial SMS should be planned around permission, clear sender identification and an easy way for recipients to stop future promotional messages. Before a campaign is sent, we recommend confirming how contacts joined your SMS list, what they agreed to receive and whether their details are suitable for the intended campaign.
Our SMS setup process can include opt-in wording review, audience-list organisation, message templates that identify the sender, and unsubscribe handling within the chosen platform. We also encourage businesses to keep their privacy practices and customer-data handling aligned with how phone numbers are collected and used.
For current guidance, review the Australian Communications and Media Authority (ACMA), the Spam Act 2003 on legislation.gov.au, and Office of the Australian Information Commissioner (OAIC) privacy guidance. This page provides general marketing information and is not legal advice.
Why Choose Boost Your Brand As Your Text Message Marketing Agency?
Boost Your Brand is an industry leading digital marketing agency that is obsessed with building life changing results for their clients. Our client base ranges from sole traders, to start-up businesses, to well established companies - we work on projects big and small!
Co-Founders Tom & Lauren are certified Digital Marketers who have over 2 decades of sales training and experience between them. They work closely with their clients to generate quality leads, create and implement sales funnels and build strong brand equity for their clients.
Co-Founders Tom & Lauren are certified Digital Marketers who have over 2 decades of sales training and experience between them. They work closely with their clients to generate quality leads, create and implement sales funnels and build strong brand equity for their clients.
How we build text message marketing campaigns
1. Clarify the campaign goal — We start with the action the message should support, such as a booking, sale, enquiry, repeat purchase or customer update.
2. Review the audience — We organise contacts by relevant details such as customer stage, past purchase activity, booking status or engagement with your business.
3. Plan the message and automation — We create campaigns or workflow triggers with a clear message, a clear next step and an appropriate sending moment.
4. Configure the platform — We set up SMS activity in Mailchimp, Klaviyo or HubSpot where suitable, alongside your existing contact and email processes.
5. Measure and refine — We review delivery, clicks, conversions and opt-outs available in the platform, then use those signals to improve future sends.
SMS Campaign ideas for Melbourne businesses
Service businesses: appointment reminders, follow-up messages after an enquiry and prompts for repeat bookings.
Retail and ecommerce: product launches, back-in-stock messages, abandoned-cart workflows and customer-only offers.
Cafés, restaurants and venues: weekday offers, event reminders, booking updates and loyalty communications.
Gyms and personal trainers: welcome sequences, session reminders, membership follow-ups and re-engagement campaigns.
Trades and professional services: enquiry follow-ups, appointment confirmations and service updates.
The best campaign depends on the customer relationship and the action you need to support. Rather than sending every contact the same message, we help structure audiences and workflows so the communication is more relevant to the recipient and the stage they are at.
For businesses operating across multiple suburbs or locations, campaigns can also be planned around the relevant store, event, service area or booking location where the available customer data supports it.
What a useful marketing text message looks like
A promotional SMS should make it easy for the recipient to understand who is contacting them, why the message matters and what to do next. Keep the message focused on one action, use a link only when it helps the customer complete that action, and include the relevant opt-out option for promotional sends.
Example structure:
[Business name]: [Specific offer, update or reminder]. [Clear action or short link if needed]. [Relevant end date or booking detail]. [Opt-out instruction].
Example:
Your Business: Book your next appointment this week and choose a preferred time online: [link]. Reply STOP to opt out.
What we review after a send
Depending on the platform and campaign objective, reporting may include delivery activity, link clicks, bookings, purchases, promotion-code use, unsubscribe activity and conversion signals. We use these indicators to identify whether the audience, timing, offer or message needs refinement for the next campaign.
Text message marketing FAQ's
Text message marketing uses SMS to send timely messages to customers or leads, including promotions, reminders, updates and follow-ups.
Yes. SMS can support time-sensitive actions while email can provide longer information, product detail and broader nurture content. We can plan both channels around the same customer journey.
Common examples include welcome messages, abandoned-cart prompts, post-purchase follow-ups, appointment reminders and re-engagement workflows, depending on your platform and customer data.
Commercial SMS should be managed around appropriate consent, clear sender identification and an easy opt-out process. Review current ACMA and legal guidance for your circumstances.
Measurement can include delivery activity, link clicks, bookings, purchases, promotion-code use, conversions and opt-outs, depending on the campaign setup.
Boost Your Brand’s page identifies Mailchimp, Klaviyo and HubSpot SMS as platforms it can use within a broader marketing and automation strategy.
Book a time with our Co-Director, Tom Neivandt, to discuss your digital marketing requirements
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