Email (EDM) Marketing for Melbourne Businesses
EDM, or electronic direct mail, is permission-based email marketing that helps businesses stay connected with customers and prospects after they visit, enquire or purchase. Boost Your Brand plans and manages email campaigns, automated customer journeys and targeted promotions for service-based businesses and e-commerce stores. From welcome emails and quote follow-ups to abandoned-cart and post-purchase flows, we build practical email activity around the moments that can move a customer closer to action. Whether you run a service-based business or an ecommerce store, our email marketing solutions are designed to help you connect with your audience, build trust, and drive measurable results. We create personalised campaigns, automated workflows, and targeted promotions that keep your brand top-of-mind, nurture leads, and encourage repeat business. By analysing performance data and refining strategies, we ensure every email not only reaches your customers but also inspires action and grows your revenue.
Supercharge Your Email Marketing
Email Marketing for Service Businesses
For service businesses, email marketing is not just a newsletter. It is a way to follow up while interest is high, keep prospects informed and maintain contact after a job, appointment or consultation. We can map email activity around your sales process so customers receive useful, timely communication rather than generic blasts.
Typical service-business email journeys can include:
- An immediate acknowledgement after a website enquiry
- A follow-up sequence for prospects who have not yet booked or responded
- Appointment, consultation or onboarding communication where appropriate
- Helpful updates, case studies or seasonal reminders for past customers
- Post-service follow-up designed to encourage repeat business and ongoing engagement
The final journey is tailored to your existing customer process, contact data and chosen email platform.
Permission-based email marketing and list health
Effective email marketing starts with people who have chosen to hear from your business. When setting up campaigns and automations, we work with your existing customer, enquiry and subscriber data and can help structure clear sign-up points across your website and customer journey.
Our approach considers practical list-health essentials, including audience segmentation, sender identification, accessible unsubscribe options and suppression of contacts who no longer wish to receive marketing. We do not position purchased lists as a shortcut to sustainable email performance. Your business remains responsible for meeting its applicable obligations, and current Australian spam guidance is available from the Australian Communications and Media Authority (ACMA).
We setup your Email Marketing — so you don’t have to.
Targeted Campaigns
Reach the right audience at the right time with personalised email campaigns that drive engagement and conversions.
Automated Workflows
Save time and boost efficiency with automated sequences for welcome emails, abandoned carts, and post-purchase follow-ups.
Performance Analytics
Track every open, click, and conversion to continually optimise your email strategy for maximum results.
Customer Retention
Turn one-time buyers into loyal customers with tailored content and ongoing email engagement.
We Take Your Email Marketing to the Next Level
We go beyond basic email campaigns to build strategic, data-driven email marketing that delivers real results. By combining smart segmentation, automation, and compelling content, we help you increase open rates, improve click-throughs, and drive consistent revenue. Every campaign is optimised to nurture leads, retain customers, and support long-term business growth.
MailChimp Email Marketing
Our Mailchimp Email Marketing services are designed to help you connect with your audience in a more meaningful and measurable way. We set up and manage tailored campaigns using advanced list segmentation, personalised content, and professionally designed templates that reflect your brand. By leveraging Mailchimp’s automation and targeting capabilities, we ensure your emails reach the right subscribers at the right time, improving open rates and engagement.
Beyond campaign creation, we focus on performance and growth. This includes building automated customer journeys, abandoned cart emails, promotional campaigns, and ongoing optimisation based on real data. With detailed reporting and insights, we continually refine your email strategy to increase conversions, nurture long-term customer relationships, and drive consistent revenue through email marketing.
Beyond campaign creation, we focus on performance and growth. This includes building automated customer journeys, abandoned cart emails, promotional campaigns, and ongoing optimisation based on real data. With detailed reporting and insights, we continually refine your email strategy to increase conversions, nurture long-term customer relationships, and drive consistent revenue through email marketing.
Klaviyo Email Marketing
Our Klaviyo Email Marketing services are designed to help you unlock the full value of your customer data through highly targeted and personalised campaigns. By using real-time behaviour, purchase history, and advanced segmentation, we deliver relevant messages that reach customers at the right moment, increasing engagement and driving stronger conversion rates.
We also build powerful automated flows such as welcome sequences, abandoned cart reminders, post-purchase follow-ups, and re-engagement campaigns. With ongoing performance tracking and optimisation, we refine content, timing, and targeting to maximise customer lifetime value and deliver consistent, measurable results through Klaviyo email marketing.
We also build powerful automated flows such as welcome sequences, abandoned cart reminders, post-purchase follow-ups, and re-engagement campaigns. With ongoing performance tracking and optimisation, we refine content, timing, and targeting to maximise customer lifetime value and deliver consistent, measurable results through Klaviyo email marketing.
HubSpot Email Marketing
Our HubSpot Email Marketing services help you create smarter, more connected email campaigns by leveraging HubSpot’s powerful CRM and automation tools. We design targeted emails that align with your sales and marketing funnels, using contact data, lifecycle stages, and behaviour tracking to deliver relevant messaging that nurtures leads and strengthens customer relationships.
We also build automated workflows that support lead generation, onboarding, and customer retention, ensuring consistent communication across every stage of the customer journey. With detailed reporting and ongoing optimisation, we refine your email strategy to improve engagement, increase conversions, and drive sustainable growth through HubSpot email marketing.
We also build automated workflows that support lead generation, onboarding, and customer retention, ensuring consistent communication across every stage of the customer journey. With detailed reporting and ongoing optimisation, we refine your email strategy to improve engagement, increase conversions, and drive sustainable growth through HubSpot email marketing.
Shopify Email Marketing
Our Shopify Email Marketing services are built to seamlessly integrate with your online store, allowing you to communicate with customers at every stage of their buying journey. We set up and manage targeted campaigns using customer data such as browsing behaviour, purchase history, and abandoned carts to deliver personalised, relevant messaging that drives engagement and repeat sales.
We also create automated email flows that work around the clock, including welcome sequences, post-purchase follow-ups, product recommendations, and promotional campaigns. By continually analysing performance and refining content, timing, and segmentation, we help turn one-off shoppers into loyal customers while maximising the revenue potential of your Shopify store through email marketing.
We also create automated email flows that work around the clock, including welcome sequences, post-purchase follow-ups, product recommendations, and promotional campaigns. By continually analysing performance and refining content, timing, and segmentation, we help turn one-off shoppers into loyal customers while maximising the revenue potential of your Shopify store through email marketing.
WooCommerce Email Marketing
Our WooCommerce Email Marketing services are designed to integrate directly with your WordPress store, giving you complete control over how you communicate with your customers. We create targeted email campaigns using customer data such as purchase history, browsing behaviour, and order activity to deliver personalised messages that encourage engagement and repeat purchases.
In addition to campaign management, we build automated email workflows including welcome sequences, abandoned cart reminders, post-purchase follow-ups, and promotional campaigns. By tracking performance and continually optimising content, timing, and segmentation, we help you increase conversions, strengthen customer relationships, and drive consistent revenue through your WooCommerce store.
In addition to campaign management, we build automated email workflows including welcome sequences, abandoned cart reminders, post-purchase follow-ups, and promotional campaigns. By tracking performance and continually optimising content, timing, and segmentation, we help you increase conversions, strengthen customer relationships, and drive consistent revenue through your WooCommerce store.
Why Choose Boost Your Brand As Your Email Marketing Agency?
Boost Your Brand is an industry leading digital marketing agency that is obsessed with building life changing results for their clients. Our client base ranges from sole traders, to start-up businesses, to well established companies - we work on projects big and small!
Co-Founders Tom & Lauren are certified Digital Marketers who have over 2 decades of sales training and experience between them. They work closely with their clients to generate quality leads, create and implement sales funnels and build strong brand equity for their clients.
Co-Founders Tom & Lauren are certified Digital Marketers who have over 2 decades of sales training and experience between them. They work closely with their clients to generate quality leads, create and implement sales funnels and build strong brand equity for their clients.
The email campaigns we can build
Your email plan should reflect where each customer is in their journey. Depending on your business model, we can build and manage:
- Welcome sequences for new subscribers and new enquiries
- Newsletter campaigns featuring useful updates, products, services, case studies or business news
- Promotional and seasonal campaigns built around relevant offers, launches or key trading periods
- Abandoned-cart reminders for eligible e-commerce stores
- Post-purchase emails that support customer experience, repeat purchasing and relevant recommendations
- Re-engagement campaigns for subscribers who have become inactive
- Enquiry follow-up workflows for service businesses that need a more consistent response process
We then select the platform features, data fields and automation logic that best support those journeys.
How We Review Email Marketing Performance
Email performance is more than an open-rate report. We review the measures that are most relevant to the purpose of each campaign or workflow, then use the findings to refine content, timing, targeting and automation.
Depending on the platform and tracking available, this may include:
- Delivery and deliverability indicators
- Click activity and engagement with the primary call to action
- Enquiries, purchases or other completed actions attributed through available tracking
- Revenue data for connected e-commerce platforms where available
- Unsubscribe and inactive-subscriber trends
- Performance by audience segment, campaign type or customer stage
Email marketing FAQ's
EDM means electronic direct mail. It is commonly used to describe permission-based email marketing campaigns and automated emails sent to subscribers, enquiries or customers.Some description
The best starting point depends on your customer journey. Common priorities include a welcome sequence, an enquiry follow-up, an abandoned-cart flow for e-commerce, and post-purchase communication.
Yes. Service businesses can use email to acknowledge enquiries, follow up with prospects, share useful updates and stay connected with previous customers.
The right platform depends on your website, store, customer data and sales process. Boost Your Brand supports Mailchimp, Klaviyo, HubSpot, Shopify and WooCommerce email marketing.
Commercial email should be sent responsibly to people who have appropriately opted in or with whom you have a suitable existing relationship. Your business should review current Australian requirements and maintain clear unsubscribe options.
Useful measures can include clicks, completed actions such as enquiries or purchases where tracking is available, unsubscribe trends, delivery indicators and revenue data for connected stores. Open rates are only one signal.
Book a time with our Co-Director, Tom Neivandt, to discuss your digital marketing requirements
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