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Real Estate Agencies

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Background

Boost Your Brand is a digital marketing agency, specialising in advertising for Real Estate. We work with agencies, individual agents, and vendors.​

Founders, Tom & Lauren, are certified digital marketers who are experienced in the real estate, sales and marketing industries. We’ve had over 2 decades of real estate experience in different capacities as an agent, auctioneer, vendor, buyer, landlord and renter....we know the real estate industry, really well!​

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Increase appraisals

Digital marketing can be the easiest & most efficient method of finding appraisals

Don't wait for sellers to contact you. We can put your name / brand in front of sellers who are already searching for agents on their phone.

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Geotargeting

Have you heard of geotargeting, but not sure what it is? 

We can pin point specific areas by postcode, to target a specific demographic. For most real estate agencies, they want to advertise to as many people as they can within their patch, not a whole city.

By using Geotargeting, we can put your brand in front of users who are only located within your patch. This means your $ spend reaches more users within your key area.

Boost your brand.au funnels image

Funnels

There are many different types of funnels we can use to attract peoples attention on social media. Ultimately, it’s a piece of important & relevant information to the user, where they feel interested enough to click the link and fill out their contact details in order to receive the useful information.

The 2 most popular funnels are:

  • Guide Funnels (GF)
  • Video Sales Funnels (VSL)

Guide Funnel (GF)

Guide Funnels are usually a free PDF booklet that is sent to the user after they have filled out their contact information.

In a real estate environment, examples of a relevant booklet could be:

  • “How to recession proof your home”
  • “How to get your home ready for sale”
  • “Should I buy or sell in a declining market?”

After you have their contact information, it’s time to put your sales team to work to reach out to them ASAP while their interest is hot.

Video Sales Funnel (VSL)

Video Sales Funnels work in a similar concept to Guide Funnels, however give access to a free video or webinar. The video is usually shown to them immediately after they have filled out their contact information.

In a real estate environment, examples of a relevant video could be:

  • “What will happen to the market with increasing interest rates?”
  • “What do buyers look for in a newly renovated home?”
  • “Are you renovating your investment property? Find out what matters most to tenants”
  • Property market update in your specific patch