What are the Fastest growing social media platforms in 2023?

Are people still using Facebook in 2023? Is TikTok just for Gen Z?

We'll show you what the most popular social media platforms are in Australia in 2023, and which platforms you need to be advertising on!

The statistics may surprise you:

20.5 million Aussies use social media
That's almost 80% of the country who regularly use social media platforms such as Facebook, Instagram, TikTok, YouTube or LinkedIn.

In other words, investing in social media is no longer a “nice thing to have” for a small business — it’s essential!

Facebook is still the most popular social media platform, with 89% of us having an active account. It's one of the most important social media platforms for any business to connect with existing clients, as well as finding new ones. If a business had to choose one social media platform to advertise within, chances are they will end up picking Facebook due to the large pool of potential clients.

Almost half of Australians use Instagram.

Reports show that 45% of our population have an Instagram account.

As you may already know, Facebook owns Instagram. This is great news for businesses, because they can run ad campaigns across the two platforms to reach more users.

Australians spend an average of 12 hours a week on YouTube.

As the go-to source for video content, Aussies spend an average of 12 hours on YouTube per person every week. In terms of time spent on the site, this makes YouTube more popular than any other social media platform (Facebook is in second, at 8 hours).

Like other platforms, YouTube has paid advertising available before and during a video, but you can also create and post your own content for free. It’s owned by Google, which is a bonus as you can include it in your display marketing campaigns.

95.9% of Australians own a smartphone.

Mobile matters. Australia has one of the highest smartphone penetration rates in the world, with 95.9% of Australians owning a smartphone device. Social media users in Australia are checking apps on their daily commute, during work breaks, or in the evenings, which explains why so much ad revenue is invested in mobile.

Summary

Which platforms should your business advertise on?

Each platform has their own unique demographic. When used correctly, you can target a different audience with each different platform, meaning that each platform has their own ROI in the advertising market.

Our number one recommendation is simple....the best marketing strategy incorporates all forms of marketing, both digital and traditional. If your unclear on what your businesses digital marketing strategy should be, then chat to us today and we'll work with you to design a tailored strategy to get you the best results.