Social media platforms have become an integral part of our daily lives, and each platform has its own unique audience demographic. The average age range for Facebook users is around 25-34 years old, with a significant number of users being over the age of 55. Instagram, on the other hand, attracts younger users, with the average age range being 18-24 years old. Twitter is popular among millennials, with the average age range being 18-29 years old. LinkedIn is a professional networking site, and its users are mainly between the ages of 25-34 years old. Snapchat's popularity mainly lies with young adults, with the average age range being 18-24 years old. TikTok, the latest social media sensation, has a predominantly younger audience, with the average age range being 18-24 years old. It's essential to understand the different age ranges for each platform to create engaging social media marketing strategies and connect with your target audience effectively.

Investing in social media is no longer a “nice thing to have” for any size business — it’s essential!

The statistics may surprise you:

• 20.5 million Aussies use social media

• That's almost 80% of the country who regularly use social media platforms such as Facebook, Instagram, TikTok, YouTube or LinkedIn.

Facebook is still the most popular social media platform, with 89% of us having an active account. It's one of the most important social media platforms for any business to connect with existing clients, as well as finding new opportunities.