Google has quietly rolled out a useful new feature for businesses using Google Business Profile (formerly Google My Business). Businesses can now add images directly to individual services within their Google Business Profile, helping potential customers better understand exactly what they offer before they even visit a website.
For service-based businesses, this is a significant update that can improve visibility, engagement and conversion rates directly from Google Search and Google Maps.
What Has Changed?
Previously, businesses could add photos to their overall Google Business Profile, but service listings themselves were largely text-based.
Now, Google allows businesses to upload visual images against individual services, creating a more engaging experience for potential customers searching online.
For example:
- An electrician can add images of switchboard upgrades, EV charger installations and lighting projects.
- A plumber can showcase hot water system installations and bathroom renovations.
- A 4WD accessories business can display bull bars, suspension upgrades and vehicle builds.
- A real estate agency can include images relevant to property management, appraisals and sales services.
- A digital marketing agency can showcase website projects, SEO results or branding work.
The result is a richer profile that helps customers quickly understand what your business offers.
Why This Matters
Google Business Profiles continue to be one of the most powerful local SEO tools available.
When people search for products and services in their local area, Google often displays Business Profiles before websites. The businesses that provide the most useful and engaging information are typically more likely to attract clicks and enquiries.
Adding images to services can help:
Improve Click-Through Rates
Visual content naturally attracts attention. A service listing with a relevant image is more likely to stand out than a text-only competitor.
Increase Customer Confidence
Potential customers can see examples of your work before making contact, helping build trust and credibility.
Showcase Your Expertise
Rather than simply listing a service, you can demonstrate the quality of your work through real project photography.
Strengthen Your Local SEO Presence
While Google has not confirmed a direct ranking benefit, businesses that maintain complete and engaging profiles generally perform better in local search results.
Which Businesses Should Use This Feature?
The simple answer is: almost every business.
This update is particularly valuable for:
- Trades and construction companies
- HVAC businesses
- Electricians
- Plumbers
- Builders
- Automotive workshops
- 4WD accessory retailers
- Real estate agencies
- Health and wellness providers
- Professional service businesses
- Marketing agencies
If your services can be visually demonstrated, you should be taking advantage of this feature.
Best Practices for Service Images
To get the most value from your service images:
Use Real Photos
Authentic project images generally outperform stock photography.
Match Images to Services
Each image should clearly represent the specific service being promoted.
Use High-Quality Photography
Clear, well-lit images help create a professional impression.
Keep Images Current
Regularly update photos to showcase recent projects and maintain profile freshness.
Include Variety
Show different aspects of your service delivery, completed projects, team members and outcomes.
How to Add Images to Your Services
- Log into your Google Business Profile.
- Navigate to "Edit Profile".
- Select "Services".
- Choose the service you wish to update.
- Upload a relevant image.
- Save your changes.
Once approved by Google, the image may begin appearing within your Business Profile on Google Search and Google Maps.
Need Help Optimising Your Google Business Profile?
Many businesses set up a Google Business Profile and never touch it again. However, regular optimisation can significantly improve visibility, engagement and enquiries.
At Boost Your Brand, we help businesses maximise their online presence through:
- Google Business Profile optimisation
- Local SEO
- Website design
- Content marketing
- Photography and videography
- Google Ads
- Social media marketing
If you'd like help improving your Google Business Profile and making the most of Google's latest features, get in touch with the team at Boost Your Brand today.
Stay Ahead of Google's Latest Updates
Google continues to introduce new features designed to help businesses stand out online. The businesses that adapt early are often the ones that gain the greatest competitive advantage.
Adding images to your service listings is a simple update that could help you attract more attention, build more trust and generate more enquiries directly from Google.
