How we grew their SEO to the next level!
Client: A McLaren Vale Winery producing canned wine for the camping / 4WD / Caravan industry
Client’s Industry: Winery, 4WD, Camping, Offroad, Caravan
Client’s Product/Service: Red Wine, White Wine, Rose, Bubbly
A McLaren Vale Winery in South Australia - Organic SEO Transformation
Client Overview
A prominent winery in McLaren Vale, South Australia, producing canned wine for the outdoor and Offroad market. Their main objective was to overhaul their online presence. With a heavy focus on organic growth — and zero daily ad spend — the results in just a few weeks were nothing short of extraordinary.
The Challenge
Like many local wineries, this McLaren Vale business had strong recognition at various expos and shows, but lacked consistent digital visibility. Despite being the champion in their field at what they do, they lacked organic traffic to their Ecommerce site.
Our Strategy
To gain results fast, our team implemented a multi-pronged SEO and local visibility strategy:
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Google Authority SCORE: Increased from 10 to 16.
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Google Business Profile INTERACTIONS: Jumped from 23 in Feb, to 69 in March.
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Google REVIEWS: Increased from 6 to 35. We also set up an automated Shopify flow to request a Google Review after each purchase.
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Google Search Console IMPRESSIONS: Increased from 16,577 in February to 20,068 in March — that’s 3,500 more sets of eyes on their website in Google search results.
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Google Search Console CLICKS: Increased from 427 in February to 644 in March — meaning 217 more people are clicking through to the website from Google.
And all of it without spending a single cent on ads!
Key Takeaways
When a local business invests in long-term organic SEO and a well-crafted local strategy, the payoff is powerful. This winery now appears more frequently in Google search results, and converts far more frequently — all with a sustainable, cost-effective digital approach.
“From 427 website clicks to 644 clicks, in just 3 weeks – With no daily ad spends”