AI search is changing how customers discover businesses online. While traditional Search Engine Optimisation (SEO) remains essential, businesses now have another opportunity to increase their online visibility: appearing in AI-generated answers.
Platforms such as ChatGPT, Google Gemini, Perplexity and Google's AI-powered search experiences are influencing how people research products, compare services and choose businesses.
At Boost Your Brand, we're helping our clients adapt to this shift by combining traditional SEO with Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
One of the tools we use to support this strategy is AI Search Console, an AI search visibility platform designed to help businesses understand, measure and improve their presence across AI search platforms.
What Are GEO and AEO, and Why Do They Matter?
Before explaining how we use AI Search Console, it's important to understand the difference between SEO, GEO and AEO.
Search Engine Optimisation (SEO) focuses on improving a website's visibility in traditional search engine results, particularly Google.
Generative Engine Optimisation (GEO) focuses on increasing the likelihood that a business, product or service will be mentioned, referenced or recommended within AI-generated responses.
Answer Engine Optimisation (AEO) focuses on structuring content so search engines and AI-powered answer systems can easily understand and use it to answer specific questions.
These strategies complement one another.
For example, a potential customer might previously have searched Google for "best digital marketing agency in Melbourne".
Today, that same customer might ask ChatGPT:
"Which digital marketing agencies in Melbourne specialise in SEO, Google Ads and AI search optimisation?"
The opportunity is no longer limited to appearing on the first page of Google. Businesses also want to be recognised as relevant, trustworthy options when AI platforms generate recommendations.
How We Use AI Search Console to Improve Our Clients' AI Visibility
At Boost Your Brand, we use AI Search Console to support a more measurable approach to GEO and AEO.
Rather than relying on assumptions about whether a business is appearing in AI-generated answers, we can investigate its AI search visibility and identify opportunities for improvement.
1. Monitoring AI Search Rankings and Brand Mentions
One of the biggest challenges with AI search is understanding where a business appears.
Unlike traditional Google rankings, AI-generated answers can vary depending on the question, context and platform.
Using AI Search Console, we can assess how our clients are represented across relevant AI search platforms and monitor their visibility for important customer questions.
We focus on questions that reflect genuine buying intent, such as:
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Who are the best providers of a particular service?
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Which companies specialise in a specific product?
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What businesses are recommended in a particular location?
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Which brands offer the best solution to a customer's problem?
This helps us understand whether a client is being mentioned, how prominently they appear and where competitors may have stronger visibility.
2. Identifying GEO Opportunities and Content Gaps
AI search visibility isn't simply about repeating keywords throughout a website.
AI systems assess information from a variety of sources to generate responses. Clear website content, relevant supporting information, brand authority and third-party references can all contribute to how a business is represented.
We use insights from AI Search Console to identify opportunities such as:
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Important customer questions where a client has limited AI visibility.
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Topics competitors are associated with more frequently.
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Services that require clearer website explanations.
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Opportunities to strengthen brand authority and supporting content.
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Gaps between traditional SEO performance and AI search visibility.
These findings help us prioritise meaningful improvements rather than creating content without a clear strategy.
3. Creating SEO, GEO and AEO Optimised Website Content
Once we've identified opportunities, our next step is improving the client's website content.
Our approach combines established SEO techniques with content structures that make information easier for search engines and AI systems to interpret.
This includes creating detailed service pages, informative blog posts, frequently asked questions, case studies and clear explanations of products and services.
For AEO, we pay particular attention to answering common questions directly.
For GEO, we focus on demonstrating expertise, building topical relevance and strengthening the information available about a business.
The objective is to create useful, authoritative content that serves real customers while improving the business's potential visibility in AI-generated responses.
4. Understanding Competitor Visibility in AI Search
Traditional SEO competitor analysis typically examines keyword rankings, backlinks, website content and organic traffic.
AI search introduces another competitive consideration: Which businesses are AI platforms recommending, and why?
Through our AI search auditing process, we investigate how competing businesses appear for relevant prompts.
For example, if a client operates a 4WD accessories business, we might investigate questions such as:
"Who makes the best bull bars for a Nissan Patrol Y62 in Australia?"
If competing businesses consistently appear in the responses, we can examine their content, brand positioning and online presence to identify potential opportunities.
This information helps guide our clients' ongoing GEO strategies.
5. Measuring GEO and AEO Performance Over Time
One of the most important aspects of any digital marketing campaign is measurement.
With traditional SEO, we monitor metrics such as organic traffic, keyword rankings, impressions and conversions.
For GEO and AEO, we expand our reporting to consider AI search visibility.
Our monitoring focuses on changes in brand mentions, the relevance of AI-generated recommendations, competitor visibility and performance across selected search prompts.
By repeating consistent AI search audits over time, we can evaluate whether our optimisation efforts are associated with improvements.
It's important to recognise that AI answers are dynamic. Results can change between platforms and individual searches, so consistent testing is essential.
Why We're Combining SEO With GEO and AEO
We don't believe GEO or AEO should replace traditional SEO.
Instead, we see them as additional components of a comprehensive digital marketing strategy.
A technically sound website with valuable content, strong organic visibility and a credible online presence provides a foundation for AI search optimisation.
Our approach brings these strategies together to help clients:
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Increase their opportunities to appear in AI-generated answers.
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Strengthen their visibility across traditional and AI-powered search.
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Identify new content and brand authority opportunities.
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Understand how competitors are represented by AI platforms.
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Make more informed decisions using measurable AI visibility data.
Most importantly, we want our clients to remain discoverable as customer search behaviour continues to evolve.
AI Search Console: Making AI Search Visibility Measurable
One of the reasons we use AI Search Console is that it helps bring greater structure and visibility to an emerging area of digital marketing.
Instead of simply asking whether a business appears in ChatGPT or another AI platform, we can take a more systematic approach to investigating AI search performance.
This helps us develop targeted optimisation strategies, monitor relevant customer prompts and identify areas where a business can improve its digital presence.
For businesses and marketing teams wanting to understand their own AI search visibility, visit AI Search Console to explore the platform.
Get Ahead of Your Competitors With GEO and AEO
The way customers search for information is evolving, and businesses need to consider how their products and services are represented across both traditional search engines and AI-powered platforms.
At Boost Your Brand, we're integrating AI search visibility analysis into our digital marketing strategies to help clients prepare for this changing environment.
By combining SEO expertise, targeted content development, competitor research and AI visibility monitoring, we're helping businesses identify new opportunities for growth.
Want to improve your business's visibility in ChatGPT, Google Gemini and other AI search platforms?
Contact Boost Your Brand to discuss how our SEO, GEO and AEO services can help strengthen your online presence.
You can also discover the AI search visibility platform we use by visiting AI Search Console.
