Case study: Turning Melbourne Made Coffee Cart Furniture into a successful E-commerce business

About

Client: Melbourne Made Coffee Cart Furniture

Client’s Industry: Furniture, Cabinet Making, Coffee Carts, Food Displays

Client’s Product/Service: Coffee Carts, Wine Holders, Food Displays, Custom Timber Bench Tops

Background
Melbourne Made Coffee Cart Furniture (MMCCF) was established in 2014, making Coffee Cart Furniture and selling primarily through markets, expos and word of mouth. The product range has grown immensely, and they are now manufacturing quality cocktail carts, wine holders, food displays and custom timber bench tops.

In 2024, Melbourne Made Coffee Cart Furniture engaged Boost Your Brand to build & develop an online E-commerce strategy. The main objective was to build an E-commerce website and build their online sales to double their annual revenue.

The Opportunity
Recognising the growing demand for online presence, MMCCF wanted to double their business by embracing online sales and delivering Australia Wide.

Our Approach
To support their business objectives of modernisation and expansion, we developed a comprehensive E-commerce strategy:

  • Logo & Brand Strategy: Boost Your Brand presented several version of a logo & branding strategy. This was implemented at the start of 2024.
  • E-commerce website build: We built their E-commerce website from the ground up. We left no stone un-turned so that they had all the features to maximise their conversion rate.
  • Search Engine Optimisation (SEO) Strategy: We conducted thorough keyword research and implemented SEO best practices to improve search engine rankings and increase organic traffic from potential clients across multiple service areas.
  • Social Media Engagement: Our team manages their social media platforms to enhance brand awareness and develop social engagement.
  • Online advertising: To drive more traffic to their new website, and to increase online sales, we ran several campaigns for online advertising, such as Facebook Ads, Instagram Ads, LinkedIn Ads and Google Ads
  • Photography: Boost Your Brand organised professional photo shoot for the E-commerce and social media assets.