From Wasted Budget to Quality Leads — A Google Ads Turnaround for a Local Plumbing Business
Client: A Melbourne-based plumbing company offering emergency and general plumbing services
Client’s Industry: Plumbing
Client’s Product/Service: Septic tank services, blocked septic drains and emergency callouts
A Plumbing Business’s Paid Ads Success Story
Client Overview
This plumbing business had been running Google Ads through a previous agency but wasn’t seeing results. Leads were inconsistent, ad spend was bloated, and much of the traffic was low quality. After Boost Your Brand took over the account, our goal was clear: Generate better leads with less waste — and do it fast.
The Challenge
The client had a decent website and solid offline reputation, but their Google Ads account was a mess. They were targeting broad, irrelevant keywords, using all their budget in expensive keywords with high competition, sending traffic to a generic home page, and missing out on key local opportunities. Worse still, their ad budget was being drained daily with barely any return.
Our Strategy
When we stepped in, we applied a structured, intent-focused Google Ads strategy:
- Keyword Rebuild: We scrapped low-performing keywords and built high-intent ad groups targeting specific plumbing services.
- Ad Copy Rewrites: We rewrote every ad for clarity, urgency and trust — think strong callouts like “licensed & insured”, “no call-out fees”, and “same-day service”.
- Location Targeting: Ads were geo-targeted to the exact suburbs they wanted to dominate, with separate campaigns for higher-value zones.
- Conversion Tracking Fixes: We cleaned up the tracking setup so we could properly attribute phone calls and contact form submissions.
Results (In Just 3 Weeks!)
Within just three weeks, our agency achieved:
✅ Leads increased by 270%
✅ Cost per conversion dropped by 52%
✅ Ad spend efficiency doubled
✅ Quality score improvements across all ad groups
All with the same ad budget — just used the right way!
Key Takeaways
Handing your Google Ads to the wrong agency can cost you thousands in lost leads. With the right strategy, structure and tracking, this plumbing business now gets steady, qualified leads every single day — and their phone hasn’t stopped ringing.
"From scattered results to steady, high-quality leads — in just 3 weeks!"