1. Grab the readers attention:
From your own experience when scrolling Facebook, have a think about what grabs your attention. Is it a hot offer that's too good to be true? Maybe it's a piece of free information that's relevant to you, or maybe it's a video of a kitten and puppy playing together that draws you in emotionally.
Whatever you decide is most relevant to your audience, always ensure there is something to grab their attention. Otherwise, your ad will just be just another ad on Facebook that gets scrolled past.
2. Vary the types of content you post:
For an audience to keep reading your emails, Facebook page, website etc, they need to regularly see different content that changes. It's hard to continue being creative, right?
You don't want to be seen as just advertising products in every post. For the readers who aren't in the market to buy your product or service right now, you'll disengage them. Try mixing it up with a selection of product posts, "how to..." videos, free information, funny/cute videos, "did you know" posts etc.
3. Always ensure the content is relevant to your audience:
If you're wanting to target sporting groups with a new range of sporting products, you don't want to target cafe owners as an audience.
At Boost Your Brand, we know how to write content that's relevant to your target audience. We also have vast experience in targeting the perfect audience for your service or product range.
4. Create more video content, but keep it short:
Video content is a perfect way of grabbing the readers attention. Did you know that it takes less mental energy to watch a video, rather than reading the same information?
Keep the videos short and sweet, to ensure you get your message across quickly, and to ensure the audience doesn't become bored and move on.
5. Use Facebook Messenger as a way of engaging with your audience:
We all know that Facebook is an effective way of advertising to a high traffic audience. Offering Messenger chat provides the reader a quick & easy way to engage with you. The quicker & easier something is, the more likely a potential client is to engage with you.
6. Do you know what a hook is?
A hook is an offer that's too good to refuse. You might also know this as a 'loss leader'. Examples of this could be a product discounted from $499 down to $99, or a free gift with your first purchase.
The reason for offering this is to get the consumer to fall in love with your brand for the first time. It's also a powerful 'word of mouth' marketing technique. Isn't it great when friends recommend businesses to other friends without you having to pay for click traffic?
7. Include links in your posts:
Links to your website, or other information is another way to add credibility to your content and helps to create Bottom Of Funnel (BOF).
Once the reader has clicked into your website, your website should have quality content to lead them to buy online or book your service.
8. Have you considered a landing page for Facebook ads?
What is a landing page? It's a page that is included in the funnel that provides more information, or other Calls To Action (CTA). An example could be a landing page that has products for sale.
At Boost Your Brand, we can create the landing page for you to maximise your sales opportunity with every lead.
This is how the funnel would flow:
9. Add a Call To Action (CTA):
Once you have the readers attention, it's now your opportunity to convert them into a sale. Always ensure that you have a CTA in every ad. An experienced Digital Marketer will know the best CTA for your ad, based on your product range, target audience, demographic etc.
10. Use a professional social media agency:
Anyone can post on Facebook but it takes years of experience to understand the best hook to use, which is the best funnel to use, what structure should you follow when writing the copy, how do you target a specific demographic & niche, what do you do when the ad doesn't get engagement, and what does success look like?
When spending $'s on ad spend, an experienced Digital Marketer will get the maximum Return On Ad Spend (ROAS) - This can mean the difference between a very profitable campaign, and a waste of time and energy.
At Boost Your Brand, we're experienced in all things digital marketing. We have over 2 decades of experience in sales & marketing. Our capabilities include:
- Facebook Ads
- Instagram Ads
- Landing pages
- Sales Funnels
- Copywriting
- Data analysis
- Campaign reporting
- High level strategy
- Lead generation
- Consulting
- Social media coaching
- Website creation & design
- Chatbots
- Automated emails